Constellation Marketing Group recently launched an advocacy campaign for the Eugene Emeralds as the team lobbies the public and local officials for support to build a new stadium. Our team created an advertising campaign that includes a prominently located billboard designed by CMG’s Veronica Nelson, a 15-second traditional and digital TV ad produced by Attic Media, and a 60-second radio spot recorded by Em’s GM Allan Benavides. All media points to a website designed in-house by the Emeralds that shares information about the need for a new stadium, and asks fans to post pictures and stories of their favorite Ems memories. #saveourems
