Constellation Marketing Group is happy to announce that we have won the 2021 Gold Telly Winner! After many years of winning the Bronze and Silver Telly Awards, we won our first Gold Award this year. Only 13 Golds were awarded nationwide in the category of Local Television Campaign and our series for Treasure Valley Subaru was one of those winners. Shout out to Justin Rickelman and 2SeeVideo in Idaho for producing the local television commercials with us.
The idea is to create a response with consumers of having a positive impression of the business through their fun local television commercials, also known as high funnel advertising.
In addition to creating great commercials for Treasure Valley Subaru, we also design, write and send out their weekly email campaigns. In an industry such as car dealerships, email campaigns have been a recent hit! This client is a good example of television advertising creating overall advertising awareness working in coordination with an email campaign that is specifically advertising inventory with a digital call-to-action. When the consumer is aware of the brand from the TV ads, they are more willing to open the email and browse through the specific offers.
Here are the four 15-second ads from the series.