Constellation Marketing Group (CMG) and Attic Media worked together on a video recording session with Gateway Living caregivers as part of our video marketing services. From that session, we created one 15-second Facebook video and one 30-second television commercial.
Caregivers Keyanna and Selena speak to job applicants in the Facebook video. Then, they speak to potential residents in a 30-second television commercial. CMG Media Planner Scott Hettick books the Facebook and the traditional television media schedules. From production to media placement, CMG manages it all for digital and traditional video campaigns.
Video Marketing Services: The Process
- First, the client selected 2 caregivers for the project (Keyanna and Selena). Then, account Manager John Prevedello held a telephone pre-interview to prepare them for the video shoot.
- Ryan Postma from Attic Media and his crew recorded the interviews while John asked the questions. The 1-hour recording session resulted in about 10-12 minutes of interview footage from each Caregiver.
- Attic Media Editor Jessica Mitchell and John then worked together on the editing of the 15-second Facebook video and 30-second television commercial produced from each caregiver.
- Scott Hettick and Elizabeth Prevedello planned, placed and monitored the Facebook video campaign. This video targets caregiver job applications. Scott used local television rating research and media buying software to place the television video. He scheduled the video to target potential residents.
One video marketing services session can be used in a variety of ways. For instance, at Gateway Living, Keyanna and Selena encourage working-age people to apply for a job at Gateway Living as a Caregiver. Through Facebook ads, interested applicants can click on a link to an online job application. Then, Keyanna and Selena’s message targets potential residents. They share their passion for the work they do and why Gateway Living is a nurturing and loving place for residents to live. This video is placed on TV.
Get more marketing from your video with Constellation Marketing Group’s video marketing services.